About Daniel
Creative professional passionate about the intersection of technology, design, and human experience
Who I Am
I am a student at Southern Methodist University pursuing a B.A. in Advertising with a minor in Data Science through the Temerlin Advertising Institute. I am involved in the ALPFA chapter, university leadership roles, and extracurricular activities that strengthen both creativity and analytical skills. My professional experience includes advertising internships, AI-driven marketing projects, and bilingual campaign development. Certified in R Studio and Tableau, I bring a global perspective shaped by living in multiple countries and aim to leverage data, creativity, and collaboration to build impactful strategies in the fields of advertising and marketing.
Background & Experience
Education
Bachelor of Advertising
Southern Methodist University - Temerlin Advertising Institute
Expected Graduation: December 2026 | Dallas, TX
Minor in Data Science
Southern Methodist University
Combining creative advertising skills with analytical data science capabilities
Experience
Creative Intern
Dieste | Dallas, TX
May 2024 - August 2024
Led two major projects as creative and copywriter, focusing on English & Spanish ads. Collaborated with interns and industry mentors to refine writing, production, and art direction.
Creative Intern
Black Forest Supplements | Miami, FL
June 2025 - August 2025
Created, scripted, and edited marketing videos—including AI-assisted content—tailored to boost visibility and align with brand messaging.
Camp Coordinator
La Llanada | Valley View, TX
May 2021 - Present
Developed and coordinated daily camp programs, managing schedules, activities, and logistics. Co-led a team of 27 staff members overseeing 150+ campers.
Leadership & Involvement
Resident Assistant
SMU Student Affairs | Dallas, TX
August 2024 - Present
Serve as community leader and resource for students, staff, and faculty. Manage and support a residential floor of 44 students, organizing events and initiatives.
Marketing Officer
ALPFA at SMU | Dallas, TX
January 2025 - Present
Develop and implement marketing strategies to promote events. Increase student engagement and attendance through creative campaigns.
Engagement Ambassador
RNL Telepony SMU | Dallas, TX
January 2024 - June 2024
Communicated with alumni and parents to update information and provide university updates. Strengthened alumni relationships by capturing advice and experiences.
Technical Skills
Interests & Hobbies
Goals & Vision
My goal is to leverage data, creativity, and collaboration to build impactful strategies in the fields of advertising and marketing. I believe in creating campaigns that not only drive results but also resonate with diverse audiences across cultures and languages.
With my global perspective shaped by living in multiple countries and my bilingual capabilities, I'm excited to contribute to projects that bridge cultural gaps and create meaningful connections between brands and consumers.
I'm always open to new opportunities, collaborations, and conversations about how we can use data-driven creativity to build more effective and inclusive marketing strategies.